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Pimms No.1 700ml The Pimm's tradition is almost as entrenched in British culture as the cup of tea. All it takes is a moderately prolonged period of good weather, and pubs, bars and supermarkets miraculously start offering gallons of the stuff. Pimm's was invented in the 1840s, by the owner of an oyster bar in the City of London. James Pimm offered the tonic (which was a gin based drink containing quinine and a secret mixture of herbs) as an aid to digestion, and served it in a small tankard. This is where the "No. 1 Cup" moniker arose.